Why we think Communication is Key for Successful UK Fulfilment

Why we think Communication is Key for Successful UK Fulfilment

March 7, 2023

Here at UK Pick and Pack we really do like to keep communication channels open with our clients and customers.  It is a fundamental element of any successful business, and we're pretty certain that the UK fulfilment industry is no exception.  Sure some businesses can be fully automated, very seldem needing any chats / discussions, but many (dare we say most) do need it.  And we think its key to helping you and your business get the best from your fulfilment team (us).

We believe that a fulfilment house that prioritises communication with its clients is more likely to provide efficient and effective services, resulting in a satisfied and loyal customer base and in this blog post, we’ll explore why communication has been a key factor in our growth and how it can improve business operations.

From the beginning

Clear communication from the outset sets the tone for a productive relationship between the fulfilment house and its clients. From the initial onboarding process to daily operations, a fulfilment provider must establish open lines of communication to ensure that the client's needs are met. A transparent and open communication channel makes it easier for clients to convey their requirements and concerns to the fulfilment provider, which, in turn, allows the provider to deliver tailored solutions that align with the client's expectations.

For example, a client may require additional customisations to their fulfilment processes to meet specific business needs. In such a scenario, it is imperative that the fulfilment provider clearly communicates the feasibility of the request, along with any additional costs or potential risks. Failing to do so could result in unfulfilled promises and dissatisfaction.

Effective communication also facilitates efficient and timely order fulfilment. Clients need to have up-to-date information on order status, inventory levels, and shipment tracking to manage their business operations successfully. This information can be provided through a variety of channels, such as email, phone calls, a dedicated client portal or specialist fulfilment software.

Proactive Communications

Fulfilment providers should also be proactive in their communication by providing clients with timely updates on any issues that may arise. For instance, if the arriving goods are damaged, there is a delay in shipment due to external factors such as weather conditions or customs issues, then the fulfilment provider should notify the client immediately and provide an estimated delivery timeline. This helps the client manage their customer expectations and mitigate any potential fallout.

Moreover, clear communication channels can help prevent potential miscommunications and mistakes that could negatively impact the client's business. For instance, if a client changes the delivery address or makes any other alterations to an order, the fulfilment provider must ensure that the changes are promptly communicated to the warehouse team. Failure to do so could result in incorrect shipping or delivery, again leading to dissatisfied customers and negative feedback for the customer (you).

Enhanced experiences all round

In addition to improving operational efficiency, effective communication can also enhance the client experience. If our clients (you), and your clients (your customers) feel that all needs are being heard and addressed, a longer term partnership is often developed between all parties.  A fulfilment provider that communicates effectively can establish trust and credibility with its clients.

The fulfilment industry is becoming increasingly competitive, with numerous providers vying for business and a key differentiator for a fulfilment provider can be the level of communication it provides. We really feel that customers are more likely to choose a provider that offers clear communication and personalised services over a provider that offers standard services with limited communication.

In conclusion, we are certain that communication has been vital in our growth and we continue to work on effective communication channels that improve operational efficiency, prevent miscommunications, enhance your experience as a client, and help us establish trust and credibility with you and your enbd users.

We're sure that fulfilment providers who prioritise communication will ultimately have a competitive edge in the industry and establish long-term relationships with their clients.


So if you are looking for the perfect partner for your UK or Global Pick and Pack / Distribution business then get in touch with us today to find out more.

UK Pick & Pack is a trading division of Sussex Transport, a British born and family owned, road haulage and warehousing organisation based near Brighton in beautiful West Sussex.

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UK Pick & Pack
Downsview House,
91 Marlborough Road,
Lancing Business Park,
Lancing, West Sussex,
BN15 8SU